Dolly Parton Launching New Lifestyle Brand with Fashion, Jewelry, and More

Start saving up your money now, Dolly Parton fans! Our Smoky Mountain hometown hero is launching a new lifestyle brand that will provide fans with products they can cherish for many years. We’ve got all the details on Dolly’s new brand and what you can expect out of the country music legend in the coming months.

Dolly Parton Lifestyle Brand

Dolly Parton has partnered with IMG to create a lifestyle brand that will give fans all around the world engaging new ways. Everything from fashion and jewelry to homeware and accessories will be explored. In a press release on her website, Dolly said, “You might even see my mug on a mug!” The goal of the lifestyle brand is to celebrate Dolly and bring her style and personality to her fans in new and exciting ways.

While Dolly Parton’s lifestyle brand is still in the early stages of development, Dolly fans can expect to see a lot out of her in the coming months — especially in the Smoky Mountains! Here are some of the things you have to look forward to:

Wildwood Grove

Dollywood’s largest expansion yet is now open! Visitors to Dollywood can now enjoy Wildwood Grove, an area that sparks imagination and is full of family fun. From rides, to play areas, to The Wildwood Tree. The Wildwood Tree is the center of Wildwood Grove and will light up with colored butterflies once it gets dark. On hot summer days, cool off in the Wildwood Creek, a scenic creek that winds through the area. Other new rides visitors can look forward to are the Dragonflier, The Mad Mockingbird, and Treetop Tower.

Pirates Voyage in Pigeon Forge

Dolly Parton brought her successful pirate show to Pigeon Forge! Pirates Voyage Dinner & Show has its first show on May 24. The grand opening of the theater will be held on June 7, and Dolly herself will be in attendance. When you attend the show, you’ll get to see the Crimson and Sapphire crews battle on land, on deck, in water, and in the air above full-sized pirate ships! The show features mermaids, birds, and so much more. Not to mention, you can enjoy a delicious four-course feast of creamy vegetable soup, fried chicken, mac n cheese, peach turnover, and more.

Netflix Series

Coming to Netflix in the fall of 2019 is Dolly Parton’s 8-part series, “Heartstrings.” Each film in the series centers around one of Dolly’s biggest hits. The first episode of the show Jolene, which will feature Julianne Hough as the main character. Other songs featured in the series will be “These Old Bones,” “Two Doors Down,” and “If I Had Wings.”

We’ll update you on more information about Dolly Parton’s lifestyle brand when we get it. In the meantime, plan your visit to experience Wildwood Grove at Dollywood! When you buy your tickets through Visit My Smokies, you’ll receive free cancellation up to a certain date. Get your Dollywood tickets today!